Data from the interviews, observations, and documents were analyzed over the course of the year-long data collection process using a modified constant comparative method. Among other things, the participants believe that the association offers a number of benefits that make membership worthwhile and at the same time, provides important benefits to the discipline and to education as a whole. They also perceive their association as a leader and an advocate for educational technology, not just as a teaching tool, but as a medium for transforming teaching and learning.
“According to the American Society of Association Executives, professional associations provide a social context in which people can find others who share a common purpose. Within this shared context they can develop relationships and make professional contributions. While associations can evolve their purpose over time or even outgrow their original purpose and still remain successful, the key to sustained success is allowing members to find meaning together and to keep the organization’s sense of purpose vital and relevant. In short, “…professional associations have a major responsibility through active leadership, strong advocacy and marketing, and timely professional development to enhance and expand the learning environment for their members”.
If the abstract is any indication, it looks like an interesting read which applies to any organisation reviewing its value proposition or assessing its ability to influence.
How is your entity leading the charge as a change agent?